General Motors at the Movies

If you have seen Transformers, then you will notice that the most promoted brand in the movie other than the Transformers themselves are the cars made by General Motors. Right off the bat you have a classic Camaro that transforms into a sweet 2010 Camaro. This scene alone probably had a huge influence on the sales of the car. GM didnt stop with having the main character as their star car though, they went on to have appearances by a Hummer H2, Pontiac Solstice, and GMC TopKick fullsize truck, Chevy Beat, and Chevy Trax. They also used the movie to showcase two vehicles that were shall we say placed into the movies with intent on building publicity. The first is a bright blue Chevy Volt that really showed off the body of the Volt well. The second was a special silver Corvette concept called the Stingray Concept, that led many people to question whether it would be the next generation Vette.




I recently watched the movie Zombieland which i thought was quite an entertaining and funny movie. Many people i talked to felt that it may have been the best comedy they had seen all year if not the best movie of the year. Now i don't want to ruin the movie for anyone, however there are some funny things about the cars in the movie. First of all the movie is again littered with GM vehicles. Though they are used vehicles, its got to be a good feeling for those at GM to see that their vehicles are shown as the only ones being chosen in a world after people when the characters could choose to drive anything.
When you meet the character Tallahassee in the movie, he is driving the black Escalade seen above. Not only would this definitely be at the top of my list of vehicles in a zombie world, but it is interesting to see how a luxury vehicle has been converted to duty of plowing over zombies. The best part of the Escalade by far though is the 3 painted on the side that automatically makes you think of Dale Earnhardt. I cant help but think of what a great scene it would be to see the late Dale Earnhardt plowing over zombies and blaring country music out the windows of that classy black Escalade.
Later in the movie following a unfortunate incident of trickery, Tallahassee and Columbus(another character in the movie) find a yellow Hummer H2 that just happens to be loaded with weapons and ammunition. For most of the movie they are driving in these two vehicles and a road trip like atmosphere takes you on a journey from one Zombie encounter to the next.



Now, will the use of GM's Vehicles in this movie lead to sales increases at the lots, No. Recently Hummer was sold to the Chinese, so GM is not worried about their future anyway. As for the Escalade, I am going to go out on a limb and say that the people who go to watch Zombieland cant exactly afford a new Escalade, and probably wouldnt buy one if they could, they would buy a Camaro.